With the myriad of social media sites out there, it’s hard to decide on which ones to focus as a small business or a social media influencer. Meanwhile, it’s just not realistic to try to cover all social media platforms and still have time to create high-quality content, interact with your audience, and work on other aspects of your business.
To help out beginners in the area of social media marketing, we’ve put together a list of the 4 social media platforms that are a must-have in 2020:
Our social media platforms list is headed by Facebook for a reason. With 2.6 billion active users in Q1 2020, Facebook is by far the largest social media website as well as the most influential one. Many online users would first go to Facebook to check out a brand and read its reviews, before even searching for it on Google. That’s why Facebook is absolutely one of the social media sites on which you need to get immediately.
A key feature of this platform is that the Facebook business account looks almost like a brand website. It has all necessary information for your leads to decide if you are a reliable company and to get in touch with you. This includes your brand name, logo, website, address, phone number, industry, products, and many others.
Importantly, the reviews feature allows your customer to share their experience working with you, and that’s a crucial part of digital marketing. The vast majority of potential clients deciding whether you go for a certain brand or its competitors would make their final decision based on the online reviews of the companies.
Additionally, as the leader among the social media sites for businesses, social media marketers, and social media influencers, Facebook allows all major types of social media posts. You can write posts comprised of just a few short words or as long as several paragraphs. You can schedule social media posts in the form of images including photos, illustrations, screenshots, texts, infographics, or others. You can also upload your videos if that’s a part of your digital marketing strategy. Not to mention the Facebook polls and surveys.
The available chat features allows you to communicate with your social media followers and brand customers in real time, with no delay, in a user-friendly environment.
Moreover, once you establish your presence on this social media network and gain a number of dedicated followers, you can create a Facebook group for even deeper and more meaningful communication than the one going on on your Facebook page.
With Facebook, the sky is the limit.
If you decide to use Facebook for achieving your social media strategy – which you totally should – don’t forget to get a Facebook post scheduler. This social media manager tool will allow you to schedule posts ahead of time so that they go live at the optimal time for your audience.
The second must-have platform on our list of the top social media sites in 2020 is Twitter. To begin with, this social media platform has over 330 million active users. To put this figure in context, this is roughly the size of the entire US population.
Even if you have an active Facebook account, you should also get on Twitter. The main reason is that despite the overlay in active accounts, the Twitter community is very different from the Facebook community. As a social media network, Twitter attracts a unique audience which is particularly attractive for business owners and social media influencers.
This social media site specializes in brief, to-the-point messages (of up to 280 characters), called tweets, accompanied by a telling image or video. They can deliver a powerful message in a short, concise form to inform you of a recent event or a fact that you should be aware of. They can also include a link to a full story or video on another site such as a brand’s business website or other social media platforms.
A major advantage of using Twitter as one of your social media sites is that posting on it is not time-consuming at all. As tweets are short, they don’t take hours to create, like some Facebook posts or YouTube videos.
Moreover, Twitter is the perfect platform to share your blog content, product updates, and other social media posts. All you need is to write down 280 characters and add an attractive visual.
Yet another feature unique to Twitter is hashtags. While most social media networks use hashtags, Twitter hashtags are a totally different story. In a sense, this is the bread and butter of Twitter posts. Using the hashtags trending on Twitter will give you exposure to audiences you could not have imagined before getting on social media.
To optimize your tweets’ performance and social media engagement, make sure to use a Twitter post scheduler. Similar to the Facebook post scheduler, this tool will let you prepare your posts ahead of time.
Another one of the must-have social media sites for small businesses as well as influencers is Instagram. This social media network has over 1 billion active users, or about 13% of the world population. So, you can imagine the type of exposure and outreach which it can provide to you.
Moreover, as a specialized social media network, Instagram is a global leader in visual content marketing. It is important to know that this is an excellent platform not only for small businesses with visually appealing products where images are crucially important. In fact, a picture is worth a thousand words in just about any industry, so no matter what your product or service is, you should use powerful images to capture the widest audience possible.
In addition, this platform is not limited to Instagram photos only, Instagram videos are becoming more and more popular and influential as well.
Instagram is another social media network, like Twitter, where hashtags are crucial. That’s great news for beginner social media marketers because you need to do proper research once to identify the best hashtags for Instagram. After that, you just need to add them to your Instagram posts for maximum exposure to drive new social media users to your account every day.
Posting on Instagram has never been easier and more time-efficient than with the emergence of Instagram post scheduler tools.
No list of the best social media sites for small businesses and influencers is complete without YouTube. With more than 2 billion active users, the video sharing platform is a must for every big or small business.
YouTube holds a unique place among social media networks. It is the absolute leader when it comes to video marketing. To make things even better, it’s really easy and straightforward to use. Uploading videos takes little time, after which you can easily share them on other social media platforms for maximum exposure.
Also, becoming a social media influencer is virtually impossible without YouTube. Of course, you can focus on blogs, photos, and other types of content which you publish on Facebook, Twitter, and Instagram. But if you want to really establish yourself as an influencer in any niche, you need a YouTube channel.
To optimize your video marketing strategy, you should sign up for a YouTube post scheduler tool to schedule your videos ahead of time and track their performance.
Among the dozens of online platforms, these are the 4 top social media sites which you absolutely need in order to market your business digitally.
Sign up for PostSocialContent now to get access to a Facebook post scheduler, a Twitter post scheduler, an Instagram post scheduler, and a YouTube post scheduler all in one. Start posting content and tracking its performance on each of these social media sites today