It is the ultimate goal of every web developer, product manager, and business owner to provide the perfect user experience on his/her website.
And the only way to do that is to base all your website development and restructuring decisions on solid data and analysis of how visitors are currently interacting with your web pages, where they behave as planned, where they face the most challenges, and on which links they click the most and the least.
We at PostSocialContent appreciate this reality and understand how crucial it is to optimize UX to retain existing customers and generate new ones.
That’s why we have created PostSocialContent Analytics. Our all-in-one platform allows you to track and record user behavior analytics through numerical summaries as well as easy-to-understand visualizations to comprehend exactly how visitors act on different pages and sections of your website.
Elevating user experience has become easier, more straightforward, and more reliable than ever before.
What Is User Experience?
UX, for short, comprises all aspects and components of an end-user’s interaction with a particular product, service, system, or company. As such, user experience goes beyond the technicalities only and includes a user’s feelings, emotions, and attitudes.
This factor plays a crucial role in generating leads, converting leads into customers, and converting customers.
Consequently, business owners, software developers, and project managers all strive to provide the ultimate website UX to grow their business and increase revenue.
What Is User Behavior Analytics?
UBA refers to the processes of tracking, collecting, analyzing, and evaluating website visitor data and activities through monitoring tools and systems.
Visitor behavior analytics technologies look at and analyze historical data logs. UBA is used to help business management teams, product managers, and marketing teams understand and predict customer behavior on a website and ultimately customer buying patterns.
How to Employ Visitor Behavior Analytics to Elevate User Experience
Now that you know what UX and user behavior experience are, it’s time to look at how to deploy the latter one for the benefit of the former one.
Understand Who Your Customers Are
The first step to improving user experience on any website is to build a customer persona. You need to know what a typical website visitor looks like in order to be able to optimize his/her experience.
PostSocialContent Analytics provides you with the key characteristics of your customers. Our user behavior analytics software gives you historical insights into the countries in which your users live and the languages in which they browse online. For each, you get a percentage breakdown to evaluate where the bulk of your users are located and what language they use.
You can use these two crucially important factors to make chief decisions on whether you need to translate your website or at least some pages into another language. Alternatively, if your website is already multilingual, you can see whether all language versions are equally good and able to attract and retain target customers.
Additionally, you can use this information to go beyond improving user experience on your website and also use it for other purposes. Knowing where your current visitors are coming from can help you retarget and redefine your digital marketing efforts and paid ads geographical focus.
Find Out How Users Come to Your Website
To provide the ultimate user experience, it’s important to know not only the country and language of your visitors but also how they made it to your website.
The visitor behavior analytics tools available on PostSocialContent Analytics help you out in this regard as well.
The historical data summary provides you with a list of the sources of the traffic to your website and a percentage breakdown of the referrers.
Now you can easily figure out whether the majority of your visitors come from search engines like Google and Bing, from social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Tumblr, and YouTube, from your affiliate links, or from other referral sources.This information is particularly useful for understanding if your digital marketing efforts including your social media marketing plan are paying off or not. It can also help you redistribute your online marketing work and budget to put more into the sources which get you the most traffic. Alternatively, you might want to invest more time, effort, and money into underperforming referrers in order to get them to the same level as the top-performing ones.
Learn the Technicalities
Wishing to improve the overall website UX is a great goal. However, it is too vague and unclear from a website developer point of view to know what exactly to do and what customers to target.
That’s why PostSocialContent user behavior analytics tools provide you with more detail related to the technical specifications of the devices which your visitors use.
You can see and analyze the following features:
- Device: desktop, mobile, or tablet
- Operating system: Windows, Android, OS X, iOX, Linux, Chrome OS, etc.
- Browser: Chrome, Safari, Mozilla, Firefox, Opera, Samsung Browser, Edge, Navigator, etc.
- Screen resolution: 1920×1080, 1680×1050, 1536×864, 1440×990, 1366×768, etc.
All these details can help you focus your user experience improvement efforts where the impact would be the highest. From a startup’s point of view, it’s not practical to spend a few months and a few thousand dollars on enhancing the performance of your website for tablet devices with an Android operating system and a screen resolution of 1280×800 if you had two visitors using such a device in the past month.
For a small business, it makes much more sense to put your time and money where the majority of your website visitors are.
Figure Out How Much Visitors Engage with Your Site
Once you know the country of your users, where they come from, and what devices they use, the time is good to look at what engagement you get from them on your website.
First of all, our user behavior analytics software tools show you the total number of visitors on your website over a period specified by you. Second, you get access to the total number of sessions which came from these users. Third, you see the total number of pageviews. You can easily calculate the averages to evaluate how engaged an average user is on your site.
With regards to visitors, sessions, and pageviews, you can see the total numbers and you can also access an easy-to-read visualization of the historical performance of pageviews over the time period selected by you.
It’s important to mention that you can filter all the data we’ve discussed so far by a number of different factors. This helps you narrow down and focus your research on user behavior towards improving user experience.
Moreover, you can export the data as a CSV or a PDF file.
Yet another significant information which PostSocialContent Analytics provides is the pages which your website users visited the most. This is a main factor in your evaluation of whether the user journey is going the way it’s supposed to go and whether you are able to take your visitors to the highest-value pages on your site.
Look at Individual User Behavior
Understanding how many people come to your website per month, which pages they visit, where they click, etc. is very, very important. There’s no doubt about this.
However, it doesn’t provide you with enough information to understand how exactly users behave on your website, where the user journey is most seamless, and where the most obstacles occur.
To understand this, you have to look at a typical user journey across your website to be able to improve user experience for everyone.
We at PostSocialContent Analytics appreciate this fact, and that’s why we provide you with the user behavior analytics tool for recording user sessions and replaying them as many times as you need to fully comprehend how someone acts on your website.
You can filter the available user sessions recordings to match the user persona you are interested in and then replay the sessions. This tool gives you the opportunity to experience your website through the eyes of your actual users.
In this way you get to understand which web pages you need to modify and which pages you can keep the same to provide your visitors with the best website user experience.
Understand Where Visitors Click and Don’t Click
Last but not least, PostSocialContent Analytics helps you understand where your visitors click the most and where they click the least on any page of your site.
This is done with the help of the website heatmap tool.
The heatmaps are color-coded visual representations of the hottest (most clicked on) and coldest (least clicked on) areas of a web page.
Clicking on links to other pages as well as on CTAs is crucially important from a business perspective. After all, you place links on your pages so that visitors can click on them and go through the intended user journey. That’s the only way to make sure that they experience your website in the optimal way, convert into customers, and remain customers in the long term.
No efforts to enhance user experience are complete without devoting some energy to placing the right links at the right spots on your website.
How to elevate user experience on your website is not a whimsical decision but should instead be based on solid data and analysis. PostSocialContent Analytics provides you with all the user behavior analytics software and tools that you need to understand how visitors behave on your website and how you could help them achieve an even more satisfying journey.
But don’t take our word for granted. Sign up for a 7-day free trial now to test PostSocialContent Analytics for yourself.