There are about 3 billion people who are active on social media. And there are almost as many marketers, influencers, and small businesses trying to get their attention. With so much content being published on social media networks each and every day, it’s not enough to create posts and share them. You have to make sure that you get the maximum social media engagement from users to turn them into followers and potential leads.
No worries, there are many things which you can do to boost the engagement on your social media posts. Here are the 14 best tips and tricks to try right away for enhancing your social media engagement.
#1. Post Something Every Day
One of the most important factors for succeeding to grab the attention of your users and to get them to interact with you is to schedule social media content every single day. First, you need to establish your online presence by being there, and only after that you can expect for users to start engaging. That is, you need to build a brand online in general and on social media in specific before you can expect any social media engagement. The more your business appears in front of the eyes of your target audience, the more likely they are to engage.
Of course, having said that, make sure that you don’t overdo it. No one wants to see 10 social media posts a day from the same influencer or brand, no matter how amazing they are.
#2. Find Out the Optimal Time
Timing in social media marketing is not only about how often you post content on social media platforms but also at what time you do that. Obviously, the time zone or zones in which your target audiences are located is one factor. Another equally important one is at what time of the day your users are most active. You should figure this out early on and incorporate it into your social media strategy. Once you’ve done that, start publishing your content at the time when users are most active as they are much more likely to see and engage with social media posts that have just been posted rather than something from a few hours ago.
#3. Share Different Types of Content
Diversity is the key to success in digital marketing in 2020. With so many posts out there every day, users have to see varying topics, type of content, and format of content in order not to get bored and to keep being excited about your posts. Diversify both in terms of topics and in terms of format. Schedule social media posts which are written content, images, photos, infographics, videos, and even GIFs.
#4. Create Social Media Posts on Current Topics
Creating and posting content on current topics using trending keywords is crucially important to boost your social media engagement. Users are much more likely to like (or dislike for that matter), comment on, or share something relevant to their life right now rather than something that happened 10 years ago or something that might never happen. Make use of Google Trends to research trending keywords and create content based on them.
#5. Publish Polls and Surveys
Polls and surveys are an excellent social media engagement tool, and luckily most social media platforms support them. Try to post a survey or a poll once every two weeks. If you get enough responses, you can try publishing polls even more frequently. Create surveys both on topics related to your niche and business and on general topics of interest to your audience. Your social media marketing strategy cannot and should not be all about your business.
#6. Use CTAs
You might be surprised about how likely social media users are to do what they have been asked to do. If you want your audience to comment on your most recent Facebook posts, ask them about their opinion on the matter. If you’d like your followers to share your tweets, suggest that they do so. If you want them to hit the “Like” button when they’ve learnt something new from your YouTube posts, ask them to react. Sometimes all you need is to add a few simple calls-to-action (CTAs) to your posts to make your social media engagement go through the roof.
#7. Check Out Various Social Media Networks
While the vast majority of people with access to internet have accounts on several social media platforms, they don’t use them all to the same extent. Some people are just more attracted to the images posted on Instagram, while others prefer the video content on YouTube, while still others like the most the mixed-media Facebook posts. It’s hard to know which platform would work the best for your target audience before you try it out. That’s why you should get a social media manager which allows you to post content and track its performance on a few different social media networks before you know what boosts the engagement on your posts the most.
#8. Utilize Emojis and Animated GIFs
Let’s face it. Emojis have become an essential, even integral part of our life. The saying “A picture is worth a thousand words” holds true in case of emojis as well. As a social media influencer, a social media marketer, or a business owner, you should learn to use them in the right way in your posts. Throwing in an emoji here and there – without overdoing it – can really boost your social media engagement rates.
With regards to animated GIFs, the truth of the matter is that people just love them. And what’s not to love about them?! Try sharing a couple of animated GIFs on your social media accounts in the next couple of weeks as a part of your digital marketing strategy, and you will see it for yourself.
#9. Respond to Social Media Engagement Right Away
OK, you’ve worked so hard to get someone to comment on your Facebook posts or for someone to share your Twitter posts. Once that’s happened, you should react immediately. If a social media user gets a response within a few minutes while he/she is still online, he/she is very likely to remain involved in the communication. Moreover, such a user is likely to come back to your social media account to look for more interesting and engaging posts as he/she has already seen that you value your users and take them seriously.
#10. Engage with Content on Other Social Media Accounts
Your social media accounts are not isolated islands in the middle of the ocean. To the contrary, as a social media marketer you are a part of a huge community, and you should show that you are willing to be an active member of the global social media network. To get high social media engagement, it’s not enough to share posts on your accounts. You need to interact with others’ accounts as well. Follow social media influencers in your field and engage with their social media posts.
This has two important benefits. First of all, influencers with whose content you interact are very likely to come visit your social media accounts and say something. Getting the “approval” of social media influencers is crucially important as users really trust them. In this way, you will boost your online credibility. Second, when their users see your meaningful comments and engagements on an influencer’s account, they are likely to check out your account too to see what you have to say on the matter close to their hearts.
#11. Be Active from Personal Accounts
If you are a small business owner scheduling social media posts from your company’s account, you should get active from your personal account as well. You can like, comment on, and share your company’s posts. Moreover, make sure to sometimes publish content from your personal account on the business account. Leads and customers like it when business owners are directly engaged in the business and interact with clients.
On the other hand, as a social media manager for a company, you can ask both the employees and the management to be active on the business social media account. There are so many ways in which you can engage with them. Having everyone on social media will increase the exposure of your posts to their respective networks. Moreover, your employees’ friends are much more likely to engage with your social media posts which will boost your online presence.
#12. Optimize the Use of Hashtags
Hashtags hashtags hashtags are the three most important factors for the success of a social media marketing strategy, right? Conduct diligent research using social media management tools to figure out the most relevant and most popular hashtags in your industry in general and your niche in specific. Then make sure that you use them in all your social media posts. Users who are interested in the specific type of content which you offer will be brought to your account through hashtags, and they are much more likely to engage with your social media posts than someone who doesn’t really care.
#13. Track Performance
Visit frequently the insights sections of your social media business accounts where you can find important metrics to track and analyze the performance of your posts. This will help you find out accurately, quickly, and efficaciously what type of content, what content format, what social media networks, and what scheduling times work the best for your target audiences. Using solid data and analytics is the most straightforward way to enhance your social media engagement.
#14. Use a Social Media Scheduler
As highlighted by the tips above, if you are a business trying to capture a global audience, you will need to schedule social media posts throughout the day, every day. Sounds quite terrifying, no?
No worries, you don’t have to lose your sanity for the sole purpose of optimizing your social media engagement. What you can do is to get an online social media scheduler. This is a social media management tool like ContentPilot which allows you to prepare and schedule your posts well in advance so that they get published at the optimal time for maximum engagement from your users, no matter where they are located. In addition, most social media managers come with a calendar which helps you visualize your posting schedule.
Not sure where to find the best social media scheduler? Sign up for Studiorific today to give your digital marketing strategy the social media engagement boost which it deserves.