Freelancing social media marketers and digital marketing agencies are frequently facing the same challenge: how to manage multiple social media accounts for numerous clients successfully. Naturally, the more customers you have, the more successful your business is, and the more money you can make in social media. At the same time though, being in charge of the accounts of multiple clients can get really messy, to say the least. To be honest, it can be a real nightmare. That is, unless you follow best practices and optimize your work. Here are the 6 top tips to help you be in full control of the social media performance of all your customers without losing your sanity.
Tip #1: Create a Social Media Strategy for Each Account
The most common reason why someone needs to manage multiple social media accounts is having several different clients who are active on Facebook, Twitter, Instagram, YouTube, and others. If you have 20 customers, and each of them uses an average of 5 social media sites, that’s already 100 accounts you need to deal with.
To make your work as a social media marketing expert not only doable and feasible but also successful, the first thing you need to do is to put down a strategy for each of your clients. Each individual social media strategy should include:
- What content you need to schedule: links to blog posts, images, videos, etc.
- What topics the social media posts need to cover
- The frequency for scheduling social media posts on each account
- The best time to post on social media for each account in terms of days of the week, times of the day, and special occasions such as holidays
- The hashtags to be used
- Crossposting opportunities
The optimal way to present the social media marketing strategy of each customer is to not only write it down but also have it as a social media calendar. This visualization will help you make sure that posts are frequent enough but not too frequent, that different social media sites are alternated between, and that all posts go out at the optimal time.
Tip #2: Keep Separate Folders for Each Client
Staying organized is key for freelance social media marketers and digital marketing agencies. The best way to do that while managing multiple social media accounts for several clients is to create a separate folder for each new customer that you get right away. Add all documents relevant to the social media posts of this particular client. These include logos, business information, images, videos, blogs, links, posts, and many other things. To manage multiple social media accounts on different networks for each client, it is recommended to have sub-folders within the client’s folder. Each subfolder should be dedicated to a specific social media website – Facebook, Twitter, Instagram, LinkedIn, etc.
Tip #3: Dedicate Each Account a Day of the Week
Another tip which helps many digital marketing experts stay sane in spite of managing multiple social media accounts for numerous clients is dedicating each client a day of the week when they work on his/her social media strategy. Focusing on the accounts of a particular client for a couple of hours and forgetting about him/her until next week really helps improve efficiency and productivity. This will make you a top-performing multiple social media accounts manager. The alternative is jumping from one account to another to a third one every few minutes, repeating the same process every day.
To be able to work on the social media sites of each customer just once a week while posting content a few times a week, you need to get access to an online social media scheduler tool. You can sign up for Studiorific’s social media management tools here.
Tip #4: Keep a Social Media Calendar
Visualization is key in social media marketing. The answer to the question “How to manage multiple social media accounts efficiently and easily?” is “Use a social media schedule”. You need a calendar for each individual client to make sure that his/her social media strategy is optimized. But you also need a unified social media calendar for your own purposes which shows scheduling social media posts for each customer organized by the time when they are supposed to go live.
You can sign up for Studiorific to get immediate access to an interactive, intuitive social media schedule incorporating all your posts, whether scheduled or already published.
Tip #5: Schedule Posts Ahead of Time
To manage multiple accounts successfully, it is important to go for scheduling social media posts ahead of time. Chances are that your clients have audiences in various geographical locations, so the best time to post on social media platforms varies significantly. Moreover, the strategies of some of your customers might require posting just once a week on 2-3 networks, while others might want their content published every day on 10 different platforms. The way to accommodate the specific needs of each client without getting lost and staying up in front of the computer day and night is to schedule social media posts at least a week in advance.
Studiorific’s social media scheduler allows you to prepare posts on several accounts on numerous platforms as much in advance as needed.
Tip #6: Use Social Media Management Tools
Small businesses as well as large corporations decide to hand over their social media marketing plans to you as a freelancer or an agency because you are the expert in the field. As an expert social media marketer, you absolutely need access to the best social media management tools. This is simply a must for being able to manage multiple social media accounts simultaneously and achieving the best results for each of your customers.
The best apps for managing multiple social media accounts include a social media scheduler and a social media calendar. Both of these tools are available on ContentPilot. With our Premium plan, you can connect up to 28 accounts. This means a total of 4 social media sites for 7 customers. You will have access to each of these accounts from a single dashboard where you can schedule social media posts in advance and access a visual schedule. That’s not all. You can also edit images to fit the requirements of each social media network. You can even add your client’s logo as a watermark to enhance branding.