Using all social media platforms to their full potential is challenging for even experienced digital marketers, while it is virtually impossible for beginners. That’s why it is important to focus on a few networks and optimize your social media strategy for them. If you are not sure which sites to go for, make sure to choose Twitter as one of your preferred social media channels. In this article we show you why you should schedule on Twitter and what tools for Twitter you absolutely need to make use of in order to enhance your brand’s online presence.
Why Should You Post on Twitter?
Over the past decade, Twitter has established itself as one of the leading social media platforms. It is a top choice both for individuals interested in trending topics and for businesses looking for the best opportunities to market their product online.
Twitter attracts as many as 145 million active users on a daily basis, while the number reaches 330 million on a monthly basis. To put this number into perspective, that’s about the size of the US population.
With these figures, it is easy to imagine the potential which a single Twitter post holds from the point of view of big and small companies, not to mention a comprehensive Twitter post schedule. The large and highly engaged audience is the first reason why you should definitely integrate this platform into your social media marketing strategy.
The second reason is the fact that you can share any type of digital content on Twitter. You can post photos, images, infographics, animated GIFs, videos, links, and short texts. Unlike Instagram and YouTube, Twitter is a universal social media website which allows users to post just about anything.
This feature is particularly beneficial for businesses which have not perfected their social media strategy yet. If you are still looking for the optimal format for scheduling posts on social media, make sure to create a Twitter account. This will let you try out all possible formats – images, videos, links, and plain text tweets – to choose the best one for your particular needs.
Third, scheduling posts for Twitter is really easy. You can use any visual content that you’ve already created for your website or other social media accounts. All you have to do is to write a short text of up to 280 characters to present your content. That’s much easier and faster than creating an infographic, making a video, or writing a blog post.
Are you convinced of the benefits of posting on Twitter? Then sign up for a free trial of our tools for Twitter to optimize your strategy.
What Tools for Twitter Do Social Media Marketers Need?
While scheduling posts on Twitter on a regular basis can enhance your social media strategy incredibly, it is not necessarily easy to do. It gets particularly complicated for employees of digital marketing agencies who handle multiple social media accounts for numerous clients. Moreover, no matter how beneficial it is to incorporate Twitter post sharing, it is usually not enough to raise brand awareness, and posting content on other networks is also necessary.
What this means from a practical point of view is that the work of a social media marketer can get very messy and even overwhelming. That is, if he/she doesn’t get access to the must-have tools for Twitter (and other platforms).
But what exactly are the Twitter tools which every digital marketer should use?
- Twitter Post Scheduler
First and foremost, you need a social media manager tool which allows you to fill in your Twitter post schedule ahead of time. With this tool you can share content at the best time to post on Twitter no matter where your target audience is located, without the need to stay up and online day and night. Thus, one of the top tools for Twitter allows social media marketers to optimize their efficiency as they can schedule posts on multiple Twitter accounts or even several different social media networks simultaneously.
- Twitter Post Schedule
Another tool that every Twitter user should have is a social media calendar which displays published and scheduled posts. This feature allows marketers to get a visual representation of their social media strategy to evaluate whether they are posting frequently enough and at the best time to post on Twitter for maximum engagement.
The good news for any digital marketers struggling to take control over all their responsibilities without losing their sanity is that both of these tools for Twitter are available on the ContentPilot social media management platform.
What Does PostSocialContent Do for Your Twitter Social Media Strategy?
Now that you are aware of the importance of posting content on your brand’s Twitter account on a regular basis and know what PostSocialContent social media management tools you need for this purpose, it’s time to take a look at what exactly our platform can do for you.
- Schedule Post on Twitter
If you handle multiple Twitter accounts, you don’t have to worry about remembering numerous usernames and passwords. You can add a few different social media accounts to your PostSocialContent dashboard for scheduling posts on all of them from a single platform. Moreover, if you target different audiences, you don’t need to be online at the time when they are most active. The social media scheduler, one of our tools for Twitter, allows you to schedule posts in advance on multiple accounts.
- Optimize Twitter Post Content
Getting the right Twitter image size is important for maximizing social media engagement and for gaining the trust of your leads. We at PostSocialContent have thought of this too. Our image editor tool allows users to crop, flip, and make other edits to their images after they have already uploaded them on our platform. Importantly, you can also add your logo as a watermark on the photos you share on Twitter (or any other social media site) to increase awareness of your brand. Yet another thing that you can and should do is include the hashtags trending on Twitter in all your posts. This will help you attract the largest number of users possible, and more social media users translate into more potential leads.
- Share Content at the Optimal Time
To enhance Twitter engagement, it’s important to schedule your posts when your target audience is most active. Of course, this can be in the middle of the night. No worries, this doesn’t mean that you have to be available around the clock to capitalize on your user’s social media engagement. With our Twitter post scheduler, one of the must-have tools for Twitter, you can easily fill in your calendar ahead of time. We have eliminated the need to be online all the time to optimize the performance of your social media marketing efforts.
- Repost Content
Sometimes you create trending content, while sometimes you create evergreen content. With our Twitter tools, you can schedule your posts to be published multiple times. You can choose the frequency with which this should be done based on your strategy. The process has been entirely automated.
- Visualize Twitter Social Media Strategy
PostSocialContent’s tools for Twitter also feature a social media post schedule. This is a calendar which allows you to see your already published posts as well as the scheduled ones. This is a straightforward way to analyze your social media marketing plan and decide if it needs any adjustments.
Crossposting is important in digital marketing as it helps build natural connections between your different social media accounts. Twitter provides excellent opportunities for crossposting, and you should take advantage of this fact. On ContentPilot, you can easily share your YouTube video posts on Twitter as well, as one example of this successful social media practice. Running successful social media campaigns is all about innovation and automation. To achieve ultimate efficiency and outbeat the competition, you need social media management tools including tools for Twitter. Sign up for a 7-day free trial of PostSocialContent now to streamline your social media processes from our platform.