Digital marketing is a comprehensive and complicated process which is comprised of many different types and channels that support each other. You can’t expect to have a successful content marketing strategy on its own, just as you can’t grow your business sufficiently and sustainably with social media marketing alone. The same holds true for email marketing, video marketing, and all other strategies.
In this article we will look into the relationship between blogging and social media marketing as two of the most important components of an effective, well-rounded digital marketing strategy. in specific, we will discuss why you need to support the growth of your blog with scheduling posts on social media and how to do that in the most efficient way.
Why Social Media Is Important for a Blogger
All online businesses as well as the majority of other companies run a blog. And that’s all for a good reason. Blogging gives you an incredible opportunity to market your business in a very time- and cost-efficient manner. Moreover, the sky is the limit in terms of what you can do with your blog for business. You can create blog posts on a wide range of topics including matters of general interest to your target customers along with articles which focus on specific features of your product and show leads how your product can help them solve some of their most pressing issues. In addition, blogging is a great way to introduce new product tools and features as well as company news.
However, with the millions of blog posts published every single day, it’s hard to achieve your digital marketing goals in general and content marketing objectives in specific with blogging alone. Thus, you need to enhance your content marketing efforts with social media too.
Incorporating social media posts into your content marketing strategy has some very specific benefits for your blog for business. Here are the 6 major ones which no blogger should overlook:
1. Drive More Traffic to Your Website
The first goal of blogs is to bring users to a company’s website, only after which you as a digital marketer can start worrying about qualifying leads, educating them about your products or services, and converting them into customers. That’s why you put so much effort into researching the best keywords for your industry and niche (with a high search volume and low competition), creating unique content, publishing new blog posts every day, and getting backlinks from other websites with a high domain authority.
Well, scheduling social media posts with your blog content is an excellent way to increase the traffic to your website. You can repurpose just about anything that gets published on your blog in your social media strategy as well, including posts, infographics, images, photos, and videos.
To achieve maximum results in this regard, make sure to include links to your original blog post or at least your website in as many of your posts on social media as possible. Most social media sites allow this.
2. Reach a Larger Audience
Even if you are running a very successful blog for business, you are probably getting no more than a couple of millions of organic sessions to your website. Indeed, most business blogs can’t even get to a million. When you break down this number of organic sessions into new users and users who are coming back, it means that all your SEO and digital content creation efforts result in a few hundred thousand users coming to your website on a monthly basis, at best.
On the other hand, Facebook marketing alone gives you access to a social media audience of over 2 billion active users per month. Not to mention Instagram, Twitter, LinkedIn, YouTube, Reddit, Tumblr, and all the other social media platforms out there.
No matter how much time and effort you invest into your blogging strategy, you can never get the same exposure and outreach as through your social media marketing strategy.
This doesn’t mean to say that you should abandon your content marketing work and focus on social media exclusively. To the contrary, these two strategies are complementary. You need unique, high-quality content which you can post on your social media accounts.
3. Build an Online Community
You cannot expect to convert leads into customers and grow your business at a sizeable pace by just creating content and publishing it on your blog. You need to nurture leads, show them the value of your product over competitors’ products, and convince them of their need for your product.
This means that you need to start building a relationship with your leads even before they become customers. And social media marketing offers an excellent platform for that.
Having active accounts on the best social media networks for business and scheduling regular posts on them is a great way to start building an online community focused on your area of specialty. Generating meaningful social media engagement is much easier than obtaining engagement on your blog alone.
From my personal experience, I can absolutely assure you that your target leads and customers are much, much more likely to like, react to, and comment on your social media posts – regardless of which platform we are talking about – than on the blog posts on your website. Social media just predisposes users to engage and interact.
Once your audience starts interacting with your posts on social media, it’s easy to start building a community by reacting back.
4. Give Your SEO Strategy a Boost
While it’s hard to quantify the exact impact of social media marketing on SEO, it’s a fact that there is a sizeable positive effect. Digital marketers who start sharing their content on social media platforms see a boost in their SEO within a few months.
This happens through many different channels, one of which is simply Google and other search engines seeing an increase in the traffic to your website from social media posts. Another reason is that you can start getting effortless backlinks to your website from social media users and social media influencers.
5. Understand Your Customers Better
Yet another reason why incorporating social media marketing is a must for the growth of your business blog is that it allows you to get to know your users and customers better. No matter how much research you conduct, it’s hard to learn all that you need to know about your target audience without interacting with them in a meaningful, productive manner.
Social media presents the ideal forum for this. Different social media websites provide numerous opportunities to ask your users questions, enquire about their opinions, and even ask directly about their interests and needs.
For example, you can have a Facebook survey where you ask your followers about the type of content they’d like to see more of. Then you can create relevant blog topics to publish on your website and post on social media channels as well. In this way, you will never run out of blog posts ideas. Moreover, your content will directly reflect the needs and interests of your target customers.
6. Does Not Cost Much
Compared to other digital marketing strategies such as CPC ads, social media marketing is very cost-efficient. As mentioned above, you don’t need to create special content for your social media posts. You can easily and effectively share your blog posts.
The only cost that you need to factor in as a busy digital marketer is the cost of the must-have social media management tools. But even those don’t cost much. For just a few dollars a month, you can get access to Studiorific’s social media scheduler and social media calendar to streamline your social media processes for growing your blog.
To learn more about how to use Studiorific:
- How to Add Social Media Accounts on Your Studiorific Dashboard
- How to Schedule Social Media Posts Through Your Studiorific Account
How You Can Enhance Your Blog with Social Media Marketing
Now that we have established how important using social media is for blogging, it’s time to have a look at the best tips on how to optimize your social media posts for the purposes of growing your blog. Here are the 9 top tips for bloggers:
1. Choose the Right Social Media Sites
The first step in optimizing your social media marketing efforts for the purposes of your blog is to decide on the best networks to use. Different social media platforms have various users and are ideal for varying types of content. For example, Instagram is a must-have network if your content strategy relies heavily on photos, infographics, and other images. Meanwhile, video content must be shared on the YouTube website for maximum exposure. At the same time, Facebook, Twitter, and LinkedIn can be used for just about any format and type of content.
Focus on a few social media sites so that you don’t spread your efforts too thin.
Note: You can use ContentPilot’s social media scheduler tool to schedule posts on multiple social media accounts on different networks simultaneously.
2. Repost Evergreen Content
Just like your content marketing strategy, your social media strategy needs some evergreen content. This is in addition to blog posts and social media posts on trending topics and company news specific to your business.
To achieve the best results, you should repost your even green posts on a regular basis on your social media accounts. This will give your new users access to your top-performing content.
Note: With ContentPilot’s social media scheduler, you can automate reposting on your social media networks with the frequency selected by you.
Related: How to Schedule Social Media Posts
3. Post at the Best Time for Your Audience
Users are much more likely to read and engage with content which has just been posted rather than social media posts from a few hours or days ago. That’s why you should schedule your social media posts with articles from your blog at the time when your target audience is most active.
It is important to research the habits of your target users. The best time to post depends on their geographical location, age group, and whether you offer a product for businesses or personal use.
Note: ContentPilot’s social media scheduler tools allow you to schedule posts on multiple platforms ahead of time. There’s no need to be online 24/7 to catch the best time for your audience across the ocean.
4. Optimize the Use of Hashtags
Hashtags on social media are similar to keywords in content marketing. What this means is that this is the way to bring the maximum number of users to your posts, whether social media posts or blog posts.
Once again, it’s a good idea to research the best hashtags on Facebook, the best hashtags on Instagram, the best hashtags on Twitter, and all other social media networks which you plan to use in your digital marketing strategy. Then, make sure to use the most relevant 5-6 of them in all your social media posts. In this way, you will drive more traffic to your posts on social media, which in turn will increase the social media traffic to your website’s blog.
5. Post Visual Content
While visuals such as photos and videos are important for your blog, they are an absolute must in social media marketing. Professional photographs, catchy infographics, and smart videos catch the attention of social media users much more efficiently than even the best written posts. And having more users engage with your posts on social media means that more of them are likely to visit your blog as well.
6. Automate Posting from an RSS Feed
The best way to innovate and automate the sharing of your blog posts on your social media accounts is through an RSS feed. In this way, all your newly published blogs will be automatically shared on your selected social media platforms as well.
Note: You can add your blog’s RSS feed to ContentPilot and automate posting from it on your social media accounts. All you need to do is to set up the process once to start enjoying more traffic to your website.
7. Engage with Your Audience
As we said above, social media marketing gives you the perfect opportunities to boost the engagement with your target users and customers. Make sure that all your social media posts stimulate engagement from users. For example, with YouTube marketing, at the end of your videos, you can ask viewers to like your video, share it with friends, and subscribe to your YouTube channel. With Facebook marketing, Twitter marketing, Instagram marketing, and LinkedIn marketing, you can tag users, partners, and others from the industry in your social media posts.
Moreover, respond to users’ questions and comments right away.
Note: With ContentPilot’s social media management tools, you can send and receive Instagram direct messages right on our platform.
8. Ask Your Audience Questions
Social media users love to know that their opinion is valued and taken into consideration. Use the tools available on various social media platforms to create surveys on a regular basis. Moreover, you can also ask about the experience of your users in your video or written social media posts. All that matters is for you to show that you really care about your customers’ needs, interests, and opinions. The exact format doesn’t matter.
9. Connect with Others in the Industry
Last but not least, you should build partnerships with other businesses as well as social media influencers in your niche. Be active on their social media accounts, not just on yours. Like their posts, comment on them, tag them in your own posts, and thank them when they tag you in theirs. You should also send them direct messages and actively look for mutually beneficial partnerships. Having others share your social media posts will multiply the outreach of your content as you will have access not only to your audience but also to your partners’ audiences.
Note: ContentPilot allows you to automate your Instagram activity to follow other accounts, like posts and comment on them, send direct messages, and repost others’ posts on your own account. That’s the most time-efficient manner to optimize your social media engagement on this photo-sharing and video-sharing platform.
Related: How to Automate Instagram Activity
In 2020 it’s hard – if not impossible – to grow your blog organically only. Building a comprehensive, well-thought-through, and well-executed social media marketing strategy will give your blog for business the boost that it needs. Just follow the 9 tips above to optimize your blogging efforts’ results through social media.